The Rise of Corrugated Paper Display Shelves

In China, the development of corrugated paper display racks is still in its early stages. It began to appear in the domestic market around 2000 and quickly became popular in large supermarkets, shopping malls, and other places in economically developed coastal cities. After 2002, corrugated display racks have been widely used in large and medium-sized supermarkets and shopping malls across the country. For the promotion and stacking of various products, various types of corrugated display racks can be seen almost everywhere. Their styles have evolved from a single floor standing display rack to various styles such as cabinet, wall mounted, and stacking heads. With their unique and visually impactful effects, they have become a common promotional tool for advertising media and new product promotion in major stores.

China is a major producer of corrugated cardboard, with cardboard production ranking second in the world. However, currently, the corrugated cardboard produced in China is mainly used for product packaging, and there is little development of other products. Developed countries abroad have already shifted corrugated cardboard from single box production to diversified products. The singular use of cardboard has resulted in a significant production volume that cannot be digested in a timely manner, leading to severe overcapacity. Therefore, the diversified development of cardboard products is particularly important for the strategic transformation of paper packaging enterprises. At present, in addition to paper display racks and paper pallets, there are also a few companies developing diversified corrugated cardboard products, including paper furniture (tables, chairs, etc.) and paper buildings (pet houses, etc.).

At present, in addition to packaging purposes, many corrugated cardboard products in the domestic corrugated box industry, such as paper pallets, paper display racks, etc., have small batches and are difficult to form economies of scale. In response, some cardboard box factories have adjusted their product structure, utilizing their equipment and technological advantages to specialize in producing corrugated paper display racks, hoping to generate more profits. According to incomplete statistics, there are over 150 professional enterprises in China that produce corrugated paper display racks, mainly concentrated in some cities in Shanghai, Shenzhen, Beijing, and Zhejiang. In addition, some cardboard box factories also use their advantages to design corrugated paper display racks for some customers in overall packaging solutions. However, there is still a certain gap in quality and professionalism compared to professional manufacturers.

Secondly, the rapidly emerging and rapidly developing supermarket hypermarkets have spread throughout the first and second tier city markets in China, and occupy some third and fourth tier city markets in coastal areas, becoming the main terminal sales market. In the context of people's increasingly fast-paced lives and the formation of a "one-stop" shopping habit, supermarkets and hypermarkets have firmly established a dominant position in terminal sales of goods by providing a large number of high-quality and low-priced products and a good shopping environment for consumers with their advantages in large-scale operation.

From this, it can be seen that corrugated paper display racks will be an indispensable advertising and promotional carrier in the terminal sales market, and their domestic development prospects will be very optimistic. Although corrugated paper display racks are still in the development stage in China, with the rapid development of modern retail industry and the increasing call for global environmental protection, it is believed that the market for corrugated paper display racks will continue to grow.