How to Use Retail Displays to Execute a Successful Product Rollout

Launching a new product can be an exciting and challenging experience for retailers. While the ultimate goal is to increase sales and boost revenue, there are many factors to consider, including pricing, marketing, and distribution. Retail displays play a vital factor when you want to execute a successful product rollout that some retailers may neglect. By strategically planning and implementing eye-catching displays, retailers can create a memorable customer experience and drive sales for their new products. This blog post will discuss using retail displays to execute a successful product rollout.

Develop a Strategy

Developing a strategy is the first step in using retail displays to launch a new product. This involves setting goals, identifying the target audience, and determining the messaging and branding for the product. A clear strategy will help ensure that the retail displays align with the overall marketing plan and help retailers achieve their objectives.

Visual Merchandising

Visual merchandising is the art of presenting products in a way that attracts customers and encourages them to make a purchase. Effective visual merchandising can make all the difference in a successful product launch. Retailers should consider the following visual merchandising techniques to promote their new product:

• Use color: Colors can evoke different emotionsand feelings in customers. Retailers should consider using the colorsassociated with their brand or product to create a cohesive and visuallyappealing display.

• Lighting: Lighting can have a significantimpact on the way customers perceive a product. Bright, well-lit displayscan make a product look more appealing and attractive.

• Placement: The placement of a product can significantly impact its visibility andperceived value. Retailers should consider placing the new product in aprominent position near the entrance or at eye level.

• Props: Props can be used to create a story ortheme around the product. Retailers should consider using props relevantto the product and help tell its story.

Retail Displays

Retail displays are an essential component of a successful product rollout. The display should be designed to capture customers’ attention and communicate the product’s benefits and features effectively. Here are a few tips on creating effective retail displays:

• Keep it simple: A cluttered display can beoverwhelming and confusing for customers. Retailers should considerkeeping the display simple and easy to understand.

• Highlight the product: The product should bethe focal point of the display. Retailers should consider using a pedestalor platform to elevate the product and make it more visible.

• Use signage: Signage can communicate theproduct’s features and benefits. Retailers should consider using clear,concise, easy-to-read, and understandable messaging.

• Create a theme: A themed display can create amemorable customer experience and help them connect with the product.Retailers should consider using props and decorations relevant to theproduct and its messaging.

In-store Promotion

In-store promotion is an effective way to build brand awareness and drive sales for a new product. Retailers should consider the following in-store promotion techniques:

• Samples: Providing samples is an effective wayto introduce customers to the new product. Retailers should consideroffering samples near the display or at the store’s entrance.

• Discounts: Offering discounts can incentivize customers to try the newproduct. Retailers should consider offering a discount for the firstpurchase or bundling the new product with an existing product.

• Interactive displays can create a memorableexperience for customers and help them connect with the product. Retailersshould consider using technology like touchscreens or virtual reality tocreate an interactive display.

Work With F-ORCHID Group

In conclusion, using retail displays effectively builds brand awareness and drives sales for a new product. Retailers should develop a strategy, use visual merchandising techniques, create effective retail displays, and use in-store promotion to maximize the impact. A great way to draw inspiration for retail display design ideas is to connect with other industry professionals in similar markets, keep an eye out for clever displays while you’re shopping for yourself, and keep an open mind. 

If you’re starting to form some ideas for your visual merchandising for this year, don’t hesitate to reach out to our team at F-ORCHID group. We have in-house design and manufacturing capabilities to get your product to you efficiently. Get in touch with us today!