1. Use in retail business
(1) Product display and promotion
Highlight key products: In supermarkets, convenience stores, shopping malls and other retail places, corrugated cardboard display shelves can be placed in prominent locations such as channels, entrances, checkout counters, etc., to display new products, best-selling products or seasonal product promotion. For example, in the summer, beverage brands can use corrugated cardboard display shelves to place newly launched ice drinks at the entrance of supermarkets, attracting customers' attention and prompting them to buy.
Create a theme promotion atmosphere: businesses can customize the corresponding style of corrugated cardboard display shelves according to different festivals and activity themes. For example, during Valentine's Day, chocolate merchants use display shelves decorated with romantic elements such as love and roses to display chocolate, create an exclusive promotional atmosphere, enhance the attractiveness of goods, and drive sales growth.
(2) Increase the display space
Supplement fixed shelves: When the store fixed shelf space is limited, can not fully display all goods, corrugated cardboard display shelves can be flexibly placed in aisles, corners and other free areas, to provide additional display location for goods. Like a small grocery store, after the fixed shelves against the wall are filled, you can use corrugated cardboard display shelves to place some daily necessities, small snacks and other goods in the middle of the store, make full use of the store space, show more choices of goods, convenient for customers to buy.
Temporary commodity expansion: For some situations where there is a short-term demand for large quantities of goods, such as a popular snack launched a new taste, which needs to be displayed in a large area at various retail points in a short time, corrugated cardboard display shelves can be quickly built and put into use to meet the requirements of temporary expansion of commodity display space.
2. Use in exhibition activities
(1) Brand promotion display
Display corporate image: In various industry exhibitions and commercial activities, enterprises can use corrugated cardboard display shelves to display their brand logo, company profile, main product pictures and other information to create a unique display area to enhance brand recognition and influence. For example, a technology company participates in an electronic products exhibition, displays the latest electronic products with beautifully designed, corrugated cardboard display shelves with scientific and technological elements, and prints the company's brand image related content on the display shelf, attracting the attention of past visitors and better disseminating brand culture.
Transmission of product characteristics: the product's function, advantages, parameters and other detailed information are presented on the corrugated cardboard display shelf in a graphic way, so that visitors can intuitively understand the product. For example, at the exhibition, household goods companies use display shelves to display new mattresses, and introduce the material, comfort, support and other characteristics of the mattress on all sides of the display shelf, so that potential customers can quickly obtain key information to promote business cooperation or product sales.
(2) Boot and partition functions
Guide the flow of people: large exhibition sites are often more complex, corrugated cardboard display shelves can be arranged into the form of signs, guide visitors to different exhibition areas, booths, to help maintain the order of the site. For example, at the auto show, the tall and eye-catching corrugated cardboard display rack indicates the location of the exhibition hall where the various car brands are located, so that the audience can quickly find the exhibition area of interest.
Division of functional areas: The exhibition site can be divided into different functional areas by placing corrugated cardboard display shelves, such as negotiation area, product display area, rest area, etc. For example, in the fashion exhibition, a relatively independent negotiation area is enclosed by the display rack, and tables and chairs are placed to facilitate exhibitors and customers to conduct business exchanges and cooperation negotiations, so that the layout of the entire exhibition site is more reasonable and orderly.