Sidekick VS Endcap displays

What Is a Sidekick Display?

Also called a power wing or a display sidecap, a sidekick display is designed to efficiently maximize the use of store space when displaying your products.

The primary purpose of this type of display is to increase customers’ impulse purchases by placing them in highly trafficked parts of the store. Using a sidekick display can help you quickly clear out the inventory of older products or put a new product to the test. A sidekick is an effective way to see if consumers are interested in a new item by stocking it on a small scale. If the product sells, the store may consider stocking more in the future.

Usually made of cardboard, sidekick displays can have shelves to stack products or may feature feed slides that release the product in single units, like when you press down on a lever to get a fork or straw at your favorite takeout place. They can also be left open to accommodate hanging products and are sometimes attached to metal or wire baskets and panels that cradle the display as it hangs off of an aisle.

Of course, sidecap displays can also serve as stand-alone displays in the store area of your choosing. To further educate customers about a product and to encourage purchases, we suggest customizing your sidecap retail display with text, photographs and even social media hashtags.

What Is an Endcap Display?

If you’ve ever visited any retail store, you’ve seen an endcap retail display. As the name suggests, these Point-of-Purchase (POP) displays are meant to hang off the ends of aisles, making the most out of all available retail space and making your store look chock-full of inventory.

An endcap display, also called an end aisle display, can either be fastened to the end of the aisle or stand alone. As with sidecap displays, a variety of different promotions and customizable text help to boost a product’s “gotta have it” factor.

Shoppers will see these displays as they enter and exit the main aisles of the store. The products stocked in an endcap are typically related to the other items on the aisle shelves. For example, a beauty aisle might feature an endcap with a new cosmetics line from a big brand name.

An endcap’s primary goal is to spotlight a particular product or set of products to boost sales. Retail stores typically put them in busy areas where most shoppers will see the display.

Most endcaps are crafted from corrugated cardboard or steel. Their material will depend on what type of products they need to house.

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Key Differences Between Sidekick and Endcap Displays

While sidekick and endcap displays share a few similarities, there are some key differences to note before choosing one for your brand’s products.

The first distinction is their size — an endcap is larger than a sidekick. If you have bigger products or want to display higher item quantities in-store, an endcap is likely the best option.

The other major difference between these types of displays is their location. An endcap has less flexibility regarding where it can be positioned in a retail space. A sidekick display can go almost anywhere in a store, including the middle of an aisle or situated directly beside the cash register at checkout.